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Additional Resources

Here is a short list of some of the Internet Marketing books we recommend. We also provide a full complement of Internet marketing techniques and suggestions to help to grow your business.

Marketing on the Internet New edition of a guide the sets forth a seven-step plan for selling over the Internet. After discussing basic on-line marketing principles, technological consultant Zimmerman explains the process of creating a Web site, site maintenance and monitoring, site promotion, security considerations, and long range trends that may affect electronic commerce.
Marketing with Email As a web designer for small businesses, the task of bringing visitors to a site often falls into my lap. It's a daunting task and with internet marketing still in it's infancy it's difficult to look to anyone as an expert. Ms. Kinnard is worth her weight in gold; demonstrating how to handle the new field of e-marketing and expertly giving how-to advice.
Increase your web traffic What can you do when you build a Web site that no one visits? Increase Your Web Traffic In a Weekend, Revised Edition addresses this problem and offers constructive solutions for improving your Web site and increasing visitor traffic. The author describes easy ways to gain readers and advertisers without spending a fortune. Using the tasks explored in the book, you will be able to attract a following to your Web site, gain an audience for your ideas, and promote your Web site to the world.
cover Clicks And Mortar: Passion Driven Growth In An Internet Driven World is organized around the three marketplace issues of building and sustaining corporate culture; leading for commitment rather than compliance; and building inspiration into traditional business practices. David Pottruck and Terry Pearce effectively collaborate to provide the reader with solid research, practical hands-on advice, and insightful personal examples drawn from their real-life experiences with the online Internet trading business, as well as examples drawn from such diverse companies as Harley-Davidson and Hewlett-Packard. Clicks And Mortar is an exceptionally recommended leadership guide for aspiring corporate managers in the rapidly evolving and expanding age of the Internet.

Marketing Your Site Online
Before you start marketing your site on the Web, make sure you've created a great-looking and useful Web site that will attract visitors and keep them coming back. (That's our department!) Use our tips to keep your visitors coming back to your site - remember - the number of sales you have is usually a percentage of the number of visitors you have to your site - the more traffic your site attracts, the more sales you are likely to make. To get new visitors to come to your site, we've compiled a list of valuable resources to help you market your site online and increase traffic.

Here you'll find information on:

Getting Better Ranking in Search Engines
There is no easy way to get listed near the top of a Search Results page, and no-one can GUARANTEE you a top position on a non-paid search engine, but we can definitely guarantee that we will do all we can to get you listed as high as possible.

What are meta tags?
Meta tags are HTML tags that help you control how some search engines may index your site by using keywords and descriptions you provide (see example below).

Using Meta Tags
It is possible for you to control how your site is indexed to some degree by using meta tags to specify keywords and a short description that you want search engines to index. Basically you should write a list of words that are related to your business and that people browsing the web might use to find you. These are the words that we will then submit to the search engines.

Here's an example of keyword and description meta tags for a photography books page. Make sure your most important keywords are also contained in your title. Search engines sometimes prioritize by page titles.

<HEAD>
<TITLE>Kelly's Digital Photography Book Reviews & Resources</TITLE>
<META NAME="keywords" CONTENT="Photography books, digital cameras, book reviews, digital graphic design, discounted books, photography manuals, photo editing, new technology">
<META NAME="description" CONTENT="A photography resource page including digital photography book reviews and cutting edge photography news and information.">
</HEAD>

Submitting Your Site to Search Engines
Submit your URL (with title & Meta tags) to the major search engines:

There are many different search engines and they spider your site differently so it's best to seek expert advice

Join Banner & Link Exchanges
It certainly doesn't hurt to try these services because they are typically free. The banner exchanges usually give banner impressions in return for impressions you produce for them. The ratios for the number of impressions you'll get for the number of impressions you generate will vary from service to service. In some situations, however it may not be professional for you to have banners on your site, so you might want to try a paid banner campaign where you pay to have your banner (which we can create for you) placed on other people's sites but no banners are placed on your own site.

BCentral
Link Exchange
Exchange It!
Trafficx
HyperBanner Network

You can exchange links with other sites without joining a service--link to some of the top sites in your category and ask them if they'll link to you.

Join Newsgroup Discussions
Newsgroups are a great place to make yourself visible in your Web site's interest area and to position yourself as someone who has knowledge and interest in a certain subject area. For instance, if your Web site is about stamp collecting, you should follow and respond to Stamp collecting newsgroups. As your "calling card," have your URL and a sentence about your site or your slogan in your signature block of your e-mail. Here's an example:

John Doe
Website Name
http://www.yourdomainname.com
The ultimate Stamp Collectors site

While this is a good way to let others with similar interests know about your site, stay away from posting commercial messages when posting to newsgroups--that's a big no-no in the online world. It is considered Spam (unsolicited commercial e-mail), and your inbox may fill up with heated messages from newsgroup members.

Join Web Rings
Web Rings allow you to join groups of Web sites with similar interest areas and link together to trade visitors and drive new traffic to your site, thus allowing visitors already interested in your site's subject matter to find your site easily.

WebRing
Yahoo's list of Web Rings

Start Your Own Newsletter
Starting a newsletter for your site is a great way to create repeat visitors by keeping them up-to-date and coming back for more. Make sure your newsletter contains useful information, updates regarding your site, editorial, book reviews, etc., and not only a link to your site. Keep it informative and don't clutter your recipient's inbox with too many newsletters--they'll appreciate hearing from you more!

ListBot by LinkExchange
ONElist--Start a list or join a list

Register Your Own Domain Name
Getting your own domain name gives your site added credibility and can help you get listed higher in search results. Make sure the name you pick is a logical name pertaining to the subject matter of your site and isn't too long to remember or easy to misspell. Then it also makes sense for you to send email using your new email address as that helps to further brand your site - in remembering your email address or simply receiving email from you, your clients or potential clients are further exposed to your domain name and are thus more likely to remember it in the future.

Click here to register your own domain name now.

We hope that this information is useful to you - if you have any further questions, please don't hestitate to contact us.