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Executives want high level summary data that highlight whether or not the web site is meeting its stated objectives in terms of traffic, advertising effectiveness, employee productivity return on investment, etc. WebTrends log analysis reporting gives Executives the information they need to evaluate if the corporate web presence is meeting management goals. Webtrends reports are extremely useful in many different ways - you get very detailed reports about your web site such as how many visitors are visiting your site, what pages / products are most popular, what days your site is busiest and many other factors that will help you to align your marketing efforts in the most profitable way. In terms of advertising, Webtrends reports can easily let you see whether there is an increase, decrease or stagnation of traffic on your web site, and you can then make necessary adjustments to your advetising methods. It is also easy to see where your visitors are coming from and thus quickly decide if banner exchanges and crosslinking banner advertising campaigns are working for your business. These reports are included in our premium hosting package that you can sign up for here. We can also usually produce logs for your existing site retroactively possibly up to the time the site was first created.
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